2026-09-04 · 8 min

Xero setup, Google Ads, Business Profile and email deliverability in 2026

Australian how-tos: Xero/MYOB help, why Google Ads are not converting, how to get someone to manage Google Business Profile, and email that actually arrives.

Australian bookkeeper at a kitchen-office table with receipts and a laptop

These four jobs are operations, not a rebrand.

Xero setup help

Pick the ledger your bookkeeper can run. Hire a bookkeeper who already lists Xero (or MYOB). Tech Aid does not migrate you onto a new ledger because a developer likes HubSpot. Monthly support can keep the site and listings aligned with Xero; it does not replace the practice.

Google Ads not converting

Usual causes: the landing page does not match the keyword, the form is broken, the phone is not clickable, or you are paying for brand terms you already win organically. Fix the page and conversion tracking before you raise budget. Hire a Google Ads expert. Media spend stays in your account.

Google Business Profile

Wrong hours lose more work than a bland logo. Monthly digital support includes listing support (posts, photos, categories, NAP). Or hire a local SEO specialist. The profile must match the website and the door sign.

Email deliverability

SPF, DKIM and DMARC on the domain you send from. Do not blast from a Gmail alias. If the contact form “sends” but you never see mail, check spam and the notification address — broken forms are a common silent failure.

Need a named operator on all four? Start Priority support or post a scoped job on /start.