2026-08-21 · 6 min

Tradie tech in Australia: Fergus, ServiceM8 and why Google still sends the work

Job systems do not replace local SEO. How builders and trades should split quoting software from the public website.

The ute software is not the marketing

Fergus, Simpro, ServiceM8 and Buildxact run jobs, quotes and progress claims. Homeowners never see them. They see Google, the website, and whether you answer the phone.

Suburb pages only work if you actually service the suburb

Doorway pages for 80 suburbs you do not drive to will get ignored. Write honest service-area pages, keep Google Business hours true, and send quote forms into the job system or a monitored inbox.