2026-08-22 · 5 min

Law firm websites in Australia: LEAP stays, the brochure site has to grow up

What to publish, what never to put in a chat widget, and how intake should sit beside LEAP or Actionstep.

Matter pages beat “our people”

Prospects search the matter, not the partner’s first name. Employment, family, property and commercial pages written in Australian English will outrank a photo grid of the team.

AI chat is intake, not advice

A widget that answers “do I have a case?” is a risk. Configure chat to collect contact details, the area of law, and a callback window. Advice stays with the solicitor.