2026-08-23 · 4 min

The cafe stack that actually fills tables: Square, Deputy, Google, Instagram

Australian venues do not need a 12-tool martech diagram. They need truthful hours, a readable menu and content they can update during mise en place.

Google is the front door

Wrong hours lose more covers than a bland logo. Keep Google Business, the website and the door sign identical. Photos should be this season’s menu, not a fit-out from 2019.

Menus that work on a phone in the sun

A 12MB PDF is not a menu. HTML or a lightweight page with dietary filters, plus a Canva pack for weekly specials, beats a custom app nobody will install.